JCK Silver Spotlight: Silver Linings

The ups and downs of the precious metals market have forced some manufacturers to seek out alternatives to sterling, and others to rediscover it.In August, a faithful client of the Silverado Jewelry Gallery in Bend, Ore., noticed something different about a necklace she was about to purchase: the price. The woman—who buys up to 10 pieces a month from the 2,000-square-foot store, a purveyor of Dana Kellin, Jamie Joseph, and other trendy lines—told owner Heather Hanst she remembered when a 1 mm silver snake chain cost only $7, not the $19 she was now being asked to pay. The client bought the piece, but Hanst softened the blow: "I gave her a 30 percent discount," she says. "I am softly educating my customers about rising prices. I want them to know I care."The unavoidable fact is that silver—once the industry's most cost-effective and well-priced precious metal—suddenly went up-mark

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out