JCK Interviews Levinson Jewelers About Selling Jewelry Online



Levinson Jewelers’ online strategy is as seductive as the merchandiseRobin and Mark Levinson, the husband-and-wife co-owners of Levinson Jewelers in Fort Lauderdale, Fla., aren’t convinced that selling high-ticket jewelry items online is the future. But they were forward-thinking enough to jump on the ­e-commerce train early on, and now host one of the most beautiful, user-friendly websites—along with some of the best-looking social media pages—in the ­industry; the store’s Pinterest channel hosts a cufflinks-only page that’s pure eye candy. “We’ve been in the business for 30 years, and it’s easy to not jump on the bandwagon,” says Robin, “but we felt that we really needed to get with the times.” The fine jewelers recently added to their virtual offerings by debuting a sleek proprietary app that allows users to shop, share photos to social media, create a custom
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