JCK Asks…Todd Reed



The designer who loves diamonds in the buffTodd Reed is having an affair…an 18-year “love affair with raw diamonds in all their magnificent shapes and colors,” as he puts it. And it only seems to be getting more intense. “I am always wanting to use the rough diamonds I have collected over the years,” says the Boulder, Colo.–based Reed, a self-taught metalsmith renowned for his eco-chic contemporary gold designs. “What I buy now is cleaner and more rare than what I could afford when I started buying.” You can find Reed in the Design Center at JCK Las Vegas; we found him on a beach in Hawaii. (Alas, not literally.) Age: 38 Number of years in the biz: 20 Reed’s Buddhas Number of employees you oversee: 18 Family/pets: I have a fabulous wife, Eva, and the most amazing 9-year-old daughter named Flora. Describe your personal style: My style is
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