JCK 5: Tips to Boost Bridal Jewelry Sales



1. Make your website informative: Today's shoppers want to try on pieces in a store as well as use the Internet for research.2. Don't forget the bands: Fewer brides today buy wedding bands where they buy engagement rings, so be prepared with options at a variety of price points, suggests publicist Michelle Orman.3. Suggest other jewelry: More than 60 percent of brides buy jewelry for their ­bridesmaids—earrings, pendants, etc.—and spend an average of $73 each. Trainer Brad Huisken recommends offering a checklist of other jewelry they need for the big day.4. Don't make assumptions: Today's
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