JCK 5: Tips for Narrowing In on Your Retail Niche



1. Power up your passion. Tackling a niche is tough, says Bill Pearlman: “The fact that I love it is a big part of my business. I carry what I like, and no one in our community carries this kind of collection.” 2. Know your stuff. The narrower your niche, the higher the expectations about your d

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