JCK 5: Tips for Giving Your Jewelry Store a Signature Scent

Used wisely, scent can be a powerful selling tool. But beware pitfalls in perfuming! We asked Air Esscentials president Spence Levy for his top tips for scenting a jewelry store.1. Be matchy-matchy. “You don’t want to smell leather in a fish restaurant—your brain is going to say, ‘This is uncomfortable.’?”2. Don’t cut corners. Glade PlugIns won’t achieve the luxurious effect you’re going for, says Levy. The fragrance will probably remind clients of cleaning.3. Tread lightly. “A huge mistake is over-scenting,” he says. “Stores keep turning up the machines because they ge

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