JCK 5: Steal These Holiday Marketing Ideas for Your Store



1 Finders, KeepersFrom Black Friday to Christmas Eve, Dean Jewelry stashed wrapped gifts all over Coshocton and Mt. Vernon, Ohio. Hints were posted on the jeweler’s website and announced on WQIO-FM each day.2 It’s in the BagBellman’s Jewelers in Portsmouth, N.H., placed shopping bags from neighboring merchants under its Christmas tree—to remind customers to support downtown retailers. 3 Go FigureSacra­mento, Calif.’s Grebitus & Sons set a papier-mâché Christmas scene. The life-size animated figures (a man, woman, and dog) “came alive” during store hours.4 Picture It…Comstock Jewelers in Edmonds, Wash., hired Kristine Henshaw to do “quick-draw” portraits—full-color, 9- x 12-inch paintings in 20 minutes.5 Can ArtistAt John Michael’s Fine Jewelers in Cape Coral, Fla., donations to the “Get Your Can in Here” food and toy drive gave customers a chance to win
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out