Michael Plummer, owner of Tampa, Fla.–based marketing firm Our Town America, advises clients on how to market their stores effectively to new residents in town—and why “mover” marketing works.1. Seventeen to 20 percent of the population moves every year and those people are looking for a whole new set of things: a new grocer, a new auto mechanic.… They’re in that searching mode.2. Mail a discount card or gift certificate to new residents—in an envelope that will catch their attention.3. Where to find contact info? The data is out there; it’s been out there for years. Utility
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