JCK 5: Lessons for Upscale Retailers



1. Have fun with displayLazare Kaplan celebrated the launch of its new Twist bridal jewelry collection at Luxury by JCK with a series of framed vintage Twist-themed ads (think Chubby Checker) in its booth windows. The backdrop featured oversize dancing silhouettes.2. Do less with moreWhy bombard clients with excessive e-mail? Mike Song—an expert in e-mail, meeting, and time management—advises jewelers to ask three questions before hitting “send”: Is the message really important? How will the message make your brand look? Is it targeted to the right audience? 3. Manage ­inventoryChoose a realistic percentage of stock that’s no more than a year old, and monitor it in quarterly, semi-annual, and annual increments. Another way to manage aged inventory: Know the top and ­bottom 20 best-selling SKUs. 4. Speak their language Relate to your customers by staying on top of the fashion
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out