JCK 5: Jeweler Facebook Pages We “Like”

Creating a new page? Trying to spruce yours up? Take a few tips from these retailers.1. facebook.com/daysjewelersDay’s Jewelers understands the value of a question, soliciting fans’ opinions on everything from their preferred color of gold to their thoughts about the brand. The retailer also stays on top of trends ­outside of the jewelry industry: At the chain’s Waterville, Maine, store, customers and browsers were entered into a drawing for an Apple iPad. 2. facebook.com/godwinjewelersThis tech-savvy retailer takes its landing page for non-fans a step farther than most, using the space to plug Godwin Jewelers’ text-message promotion service (joining gets you a $25 gift card). ­Members of the 3,200-strong fan base frequently write in with questions or comments, and the staff always responds.3. facebook.com/samuelgordonsThis page has many features to which marketing

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