JCK 5: Jersey Boy George Press



Custom work, exotic cars, bank jobs—all in a day’s work for George Press1. What one mode of advertisement elicited the greatest response for you?In 1995, my brother and I purchased the old Mayflower Bank, a landmark building in our city. We were pretty well known in town, with me in the ­jewelry business for 15 years and my brother a professional photographer for nearly 20 years. The first ad I created to announce the new location looked like an actual news story. The headline was “Press Brothers Pull Bank Job.” A lot of customers called in to say how much they liked the ad.  2. What’s your most memorable sale?In January 2008, a customer asked me to create a custom ring with a 4.01-ct. triangle-shaped diamond. Given the stone’s unique shape, I had to set it sideways. I then put pavé accents around it. But the sale isn’t memorable because it was an $87,000 ring. Since
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out