JCK 5: Jersey Boy George Press

Custom work, exotic cars, bank jobs—all in a day’s work for George Press1. What one mode of advertisement elicited the greatest response for you?In 1995, my brother and I purchased the old Mayflower Bank, a landmark building in our city. We were pretty well known in town, with me in the ­jewelry business for 15 years and my brother a professional photographer for nearly 20 years. The first ad I created to announce the new location looked like an actual news story. The headline was “Press Brothers Pull Bank Job.” A lot of customers called in to say how much they liked the ad.  2. What’s your most memorable sale?In January 2008, a customer asked me to create a custom ring with a 4.01-ct. triangle-shaped diamond. Given the stone’s unique shape, I had to set it sideways. I then put pavé accents around it. But the sale isn’t memorable because it was an $87,000 ring. Since

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