JCK 5: How to Capture the Millennial Consumer

Capture the millennial consumer in five easy steps:1. Tell your story, and be authentic and transparent.2. Create a unique brick-and-mortar experience; ensure that it is sensory and relevant.3. Provide plenty of information (in fine jewelry, there’s tremendous room in for education) and avenues for feedback; you will be rewarded with vast amounts of consumer data. 4. Do the analytical work to personalize offers and services.5. Build relationships and foster person-to-person contact.

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