Capture the millennial consumer in five easy steps:1. Tell your story, and be authentic and transparent.2. Create a unique brick-and-mortar experience; ensure that it is sensory and relevant.3. Provide plenty of information (in fine jewelry, there’s tremendous room in for education) and avenues for feedback; you will be rewarded with vast amounts of consumer data. 4. Do the analytical work to personalize offers and services.5. Build relationships and foster person-to-person contact.
JCK PRO is transitioning its services and the PRO login will no longer exist as of May 31, 2023.
For questions or support, please contact Customer Service: jckpro@jckonline.com