JCK 5: How to Capture the Millennial Consumer

Capture the millennial consumer in five easy steps:1. Tell your story, and be authentic and transparent.2. Create a unique brick-and-mortar experience; ensure that it is sensory and relevant.3. Provide plenty of information (in fine jewelry, there’s tremendous room in for education) and avenues for feedback; you will be rewarded with vast amounts of consumer data. 4. Do the analytical work to personalize offers and services.5. Build relationships and foster person-to-person contact.

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out