JCK 5: Five Ways to Drive Conversion Rates



1. Understand why people don’t buy by observing their behavior in your store. It could reflect a lack of acknowledgment or assistance, long lines, or poor merchandising.

2. Schedule staff according to store traffic hours, not transactions. Having plenty of staff on hand during the store’s busiest traffic times increases your chances to convert.

3. Analyze traffic and conversion patterns by day of week and by hour to pinpoint precisely when conversion rates are sagging. These drops represent when sales are being lost. 

4. Set conversion targets for your store. Move your own rate up relative to your store’s performance.  

5. Make sales conversion a team sport. Discuss targets, get staffers to buy in, and share results.

Source: Mark Ryski, CEO of HeadCount (headcount.com)