JCK 5: Five Ways to Drive Conversion Rates

1. Understand why people don’t buy by observing their behavior in your store. It could reflect a lack of acknowledgment or assistance, long lines, or poor merchandising.2. Schedule staff according to store traffic hours, not transactions. Having plenty of staff on hand during the store’s busiest traffic times increases your chances to convert.3. Analyze traffic and conversion patterns by day of week and by hour to pinpoint precisely when conversion rates are sagging. These drops represent when sales are being lost. 4. Set conversion targets for your store. Move your own rate up relative to your store’s performance.  5. Make sales conversion a team sport. Discuss targets, get staffers to buy in, and share results. Source: Mark Ryski, CEO of HeadCount (headcount.com)

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out