JCK 5: Facebook Calls to Action

1. E.M. Smith JewelersChillicothe, OhioCTA: The first person to come dressed as a clown carrying balloons and a Diet Coke from Circle K received a $100 gift card. 2. Yelton Fine Jewelers West Chester, OhioCTA: For a four-day Trollbead event, the store sent followers on a treasure hunt for free-bead coupons. 3. Ben Garelick JewelersBuffalo, N.Y.CTA: Customers were asked to come to the store for a free T-shirt. “Someone from the Hamptons called, so we sent the T-shirt. You never know.” —Peter Manka, owner 4. Fiebig JewelersSturgis, Mich.CTA: The store invited Twilight fans to a multi-merchant opening day movie event. “About 300 people walked into the store before the showing.” —Brad Rockey, owner 5. Underwood JewelersJacksonville, Fla.CTA: People who came in wearing a seersucker suit, store owner Clayton Bromberg’s favorite Southern attire, received a $50 gift card.

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