JCK 5: Don Broyles of Calvin Broyles Jewelers



The West Virginia retailer has a head for stock, an eye for ads, and a way with remodeling 1. What are your best sellers and how do you keep them selling?We have a person at our two stores dedicated to reordering. My brother David and I meet with each person to review what sold the previous week and what needs to be reordered the following week. Most items that retail for $1,000 or less are reordered without much discussion—if the items were only in inventory for 90 days or less. These are steady, fast sellers. But for items that retail for $1,000 or more, we give these greater scrutiny. Was this a higher-end item we can afford to reorder? Was it in inventory for a long time? Or was this a “freak sale” that likely won’t happen again? Also, with this price range, often we’ll either reorder a piece at a similar price point but a different style, or keep that money in reserve to r
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