Andrew Koehn, owner
Koehn & Koehn
West Bend, Wis.
“My name helps drive traffic to my Buy Like a Guy blog.”
Pam and Bob Shinsky, owners
Les Olson Jewelers
Palm Harbor, Fla.
“We wanted an easy-to-remember name. We do rock and we sell them.”
Laurel Silva, sales associate
“Cameo Chat is our newsletter. I thought having ‘chat’ in the name was inviting and what Twitter is all about.”
Mario Macias, co-owner
JM Platinum Works
“My Twitter handle is easy to remember, say, and market, which are the basics of effective marketing.”
Larry Davis, VP of marketing
“Our CEO Darrell Ross was looking for a sound bite to convey how fun and exciting our jewelry is.”