1. Jackson Diamond Jewelers

Store owners in Stillwater, Okla., ran a Design Your Dream Ring contest. The retailer got a glimpse of potential bridal buyers’ tastes, and the winner got to keep her ring!

2. Clodius and Co. Jewelers

Sign up for the store’s e-newsletter after making a purchase and enter a monthly drawing. The prize? A refund on the previous purchase.

3. Sonny’s Rocks

Jewelers launched a “Face of Rebecca” competition for aspiring spokesmodels named Rebecca. The public voted on the four finalists and the winner received—what else?—free Rebecca jewelry.

4. Yelton Fine Jewelers

The store in West Chester, Ohio, called for the saddest “broken jewelry stories” on its Facebook page. The three with the most melancholy tales earned free repair gift cards. 

5. Glennpeter Jewelers

The store hosts birthday parties for young girls, including pizza, beaded bracelet making, and a $33,000 Hearts On Fire tiara (just a loaner…sigh).