JCK 5: Be Her Guest

Sarah Read on treating the customer right and building the Lee Read brand1. How do you set yourself apart from the competition? Lee Read is “Idaho’s Diamond ­Jeweler.” For 47 years we have focused on diamonds and making it easy and actually enjoyable to find “the one.” Our diamond buyer is very particular. If a diamond can’t be worn by my parents, store owners Larry and Nelda Read, it goes back where it came from. Our guests can’t make a mistake at Lee Read. They just need to pick the one [diamond] they like best and let us take care of them for the next however many years with our Lifetime Diamond Promise, which is free with a diamond ­jewelry purchase. 2. What is your single best money-saving initiative?Being part of CBG [Continental Buying Group] has saved us literally hundreds of thousands of dollars each year on jewelry purchases. Plus, members of the group are from

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out