JCK 5: Be Her Guest



Sarah Read on treating the customer right and building the Lee Read brand1. How do you set yourself apart from the competition? Lee Read is “Idaho’s Diamond ­Jeweler.” For 47 years we have focused on diamonds and making it easy and actually enjoyable to find “the one.” Our diamond buyer is very particular. If a diamond can’t be worn by my parents, store owners Larry and Nelda Read, it goes back where it came from. Our guests can’t make a mistake at Lee Read. They just need to pick the one [diamond] they like best and let us take care of them for the next however many years with our Lifetime Diamond Promise, which is free with a diamond ­jewelry purchase. 2. What is your single best money-saving initiative?Being part of CBG [Continental Buying Group] has saved us literally hundreds of thousands of dollars each year on jewelry purchases. Plus, members of the group are from
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