How online jewelers are luring shoppers to their brands in reality:1. Pop-ups: Often standalone spaces—though they may be part of a larger retail event or installation—pop-ups, such as BaubleBar’s (above), offer insight into factors like how location affects foot traffic.2. Stores within a store: A retail experiment as old as the days of the department store makeup counter, co-branding with a large brick-and-mortar store gives jewelers ties to a venerable brand.3. Appointment-only showrooms: These spaces deliver a concierge-style experience, with a chance to interact one-on-one with shoppers.4. Independent retail partners: Unlike a store within a store, there’s no physical footprint for the online retailer; the brick-and-mortar partner acts as a proxy when dealing face-to-face with buyers.5. Stand-alone stores: Blue Nile plans an untraditional take: Customers will be able to se
This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).
A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust