Jared Superstores take off For Sterling

Get ready, America. Jared is coming. Sterling Inc., the second largest retail jeweler in the United States, is projecting that “several hundred” of its superstores, “Jared - The Galleria of Jewelry,” will open in 100 markets nationwide in the decade ahead. Ten will open this year. Currently, there are seven Jareds (in Akron, Ohio, Sterling’s home base; Denver, Las Vegas and Orlando). Terry Burman, Sterling chairman and chief executive officer, says, “This, potentially, is our expansion vehicle” for Sterling and a major contributor to growth of the Signet Group, Sterling’s London-based parent firm, for the next several years. Sterling has 757 other stores; 499 are Kay Jewelers, its national chain, while 258 are stores in regional chains. The company plans to open an average of 25 new stores a year and grow through acquisition of “groups” of jewelry stores, says B

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