JA Seminar Sneak Peek

“Brand Integrity: Communication Is Critical”Retail isn’t only about the inventory you move and the dollars you accrue. You need to understand the importance of marketing yourself as a brand in order to fully communicate with customers and the community. Terry Chandler, president and CEO of the Diamond Council of America, heads up a seminar on building your store’s identity at the JA Summer Show. Expect to take away tips on the following:• Exploring your “brand” and what it truly is or should be• Ensuring brand integrity via in-store employee training• Communicating your brand to your customers in a meaningful way

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out