It’s Official: Marketing, As We Know It, Is Dead

Marketing always has been ­misunderstood and open to manipulation. It’s like politics—it can attract two-bit hucksters and those whose egos have far outgrown their expertise. Everyone thinks they’re experts on ­marketing.So how do we know it’s dead?Here’s a clue: In a 2012 lecture, Peter

Sorry, only available for JCK Pro subscribers!

SUBSCRIBE TO CONTINUE

Already a JCK Pro member? Log in

JCK PRO

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out