It’s Official: Marketing, As We Know It, Is Dead

Marketing always has been ­misunderstood and open to manipulation. It’s like politics—it can attract two-bit hucksters and those whose egos have far outgrown their expertise. Everyone thinks they’re experts on ­marketing.So how do we know it’s dead?Here’s a clue: In a 2012 lecture, Peter Thiel, cofounder of ­PayPal and an early investor in Facebook, said, “You should have zero advertising spend. If your growth isn’t viral, it’s fake.”But most businesses don't go viral on social media. Most plod away, day in and day out, with no results at all. This is because social media users already are bored to death by “me-too” ­businesses with their so-called latest offerings. And sadly, most businesses are anything but unique. Thus, several million businesses are stranded in the middle of a marketing desert. The popular social channels aren’t working for them (by “wor
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