It’s Called Complex, But the Retail Concept Is Simple
Complex helps turn Maple Avenue into Michigan’s own Rodeo DriveWhen business partners Doug Schwartz and Annie LeBlanc opened Annex—a trend-driven boutique that mixed fine and fashion jewelry with accessories—in Birmingham, Mich., in 2005, it was an instant hit. But the longtime friends—who liken Annex to a mini–Barneys New York—soon saw the potential in expanding into apparel and home goods. In 2010, they opened Complex, a 6,000-square-foot, two-level store on Birmingham’s bustling Maple Avenue. The idea is revolving, ephemeral experiences: shop-in-shops and pop-ups that filter i
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