It’s All Relative: Lee Read Jewelers

Larry Read didn’t give his daughters the family business; he made them work for itGrowing up in West Salem, Ohio, Lee Read liked to stand in front of his local jewelry store’s window and observe the watchmaker at work. Little did he know he was planting the seeds for a family dynasty. In 1963, at age 38, Read opened his own store in downtown Boise. Within a decade, his son, Larry, joined him, eventually assuming responsibility for the business. In 1986, when Lee retired, Larry maintained the six stores his father had opened, but shut them all in favor of a single 10,000-square-foot superstore that opened in 2000. “When I suggested going down to one store, it was something my father couldn’t dream of,” recalls Larry, now CEO of Lee Read Jewelers. “To this day, he is still amazed by the growth in sales.” Larry and his wife, Nelda, have three daughters, all of whom are invol

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