Blakeman’s prescription for success? Bridal, brand names, and the Arkansas RazorbacksIn the late 1970s, Don Blakeman was working as a pharmaceutical rep for Pfizer. Then he met a Keepsake Diamonds sales rep who drove a Mercedes, worked fewer hours, and made more money. Blakeman swapped (prescription) drugs for diamonds and hasn’t looked back since: He opened his own mall store in 1987 and the freestanding Blakeman’s Fine Jewelry in 2005. His sons possess polar-opposite interests in the family business: Josh is a proficient bench jeweler, while Ben specializes in sales and marketing. But
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