It’s a Woman’s (Watch) World

That's the impression from watch trends seen at 2007's international watch shows this spring in Basel and Geneva, Switzerland, and in June at The JCK Show ~ Las Vegas. Whatever category—color, new calibres, more diamond and sport watches, or those with complications—watchmakers are catering to women self-purchasers. “Women's business is becoming very important,” said Rachel Branch, TAG Heuer spokeswoman, and her comment was echoed by many others at the shows. Whether it be popular brands like Timex with its first diamond collection; prestigious ones, like Audemars Piguet or Zenith, targeting women; or fashion brands like Dior, with its first celebrity endorsement for its women's watches—watchmakers are actively cultivating the women's market. These aren't just traditional petite, bejeweled watches for the evening. Watchmakers are creating all kinds of watches—work, leis

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