Is a website necessary if you have a robust Facebook presence?



“People go to your Facebook page—not your website—to see what’s going on.” Shane O’Neill, director of social marketing and design Fruchtman Marketing Toledo, Ohio Money Matters: Small to medium-size retailers might consider making Facebook their main online presence as a money-saving initiative. If all their site does is serve their local market by essentially having an online brochure, they could put the same information on Facebook with navigation features that are just as easy to use. Future Shock: Right now Facebook is the category killer, but the one thing that could be the Fa
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