“People go to your Facebook page—not your website—to see what’s going on.” Shane O’Neill, director of social marketing and design Fruchtman Marketing Toledo, Ohio Money Matters: Small to medium-size retailers might consider making Facebook their main online presence as a money-saving initiative. If all their site does is serve their local market by essentially having an online brochure, they could put the same information on Facebook with navigation features that are just as easy to use. Future Shock: Right now Facebook is the category killer, but the one thing that could be the Facebook killer is the integration of all of the websites that make up a company’s online presence. There wouldn’t be a need for a website for company information and sales conversion, Facebook for social networking, Twitter for micro-blogging, and YouTube for video marketing. The next thing seems