Is a blog essential to a jeweler’s website?

“A well-polished blog lets you create added value for your brand.”Margaret Halpin, MarketerMMA InternationalAustin, TexasKEEP IN TOUCH: You’re staying connected with your customers off the sales floor and engaging with them outside the box of your website. Depending on your resources, a blog may be just the ticket.YOU’VE GOT PERSONALITY—SO SHOW IT: Why bother blogging? You want to keep your website dynamic, but easy-to-navigate without too much extra content to clutter the landscape. Blogs offer one way for customers to see around the bend of that streamlined Web presence, where you can show off your business’ personality, charisma, and expertise. It’s a place to project in-depth what your brand is really built around, invite dialogue, and delight customers and prospective shoppers with fun, helpful information. Then there are the obvious SEO benefits of a blog—opening up

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