Is a blog essential to a jeweler’s website?

“A well-polished blog lets you create added value for your brand.”Margaret Halpin, MarketerMMA InternationalAustin, TexasKEEP IN TOUCH: You’re staying connected with your customers off the sales floor and engaging with them outside the box of your website. Depending on your resources, a blog may be just the ticket.YOU’VE GOT PERSONALITY—SO SHOW IT: Why bother blogging? You want to keep your website dynamic, but easy-to-navigate without too much extra content to clutter the landscape. Blogs offer one way for customers to see around the bend of that streamlined Web presence, where you
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