Irish Innovation

When the trade group Enterprise Ireland began surveying stores that retail Irish-made products in a North American network, it discovered some interesting facts: Irish-Americans purchase nearly 70% of Irish-made products sold through the U.S. network (18% of the U.S. population claims Irish ancestry); Jewelry is the most popular category of Irish goods sold through the stores, accounting for a median 30% of merchandise mixes; Sales of Irish products at these U.S. stores have increased over the past three years—16% in 2000, 11% in 2001, and 3.4% in 2002. "Imagine how well a jeweler can do with Irish jewelry—promoted properly—if gift shops are dedicating 30% of their space to jewelry," says Michael McNicholas, senior vice president, industrial and consumer products, Enterprise Ireland. "[Irish jewelry] is a unique product line t

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