Investment Diamonds Again?

I am not sure what, if anything, diamonds have in common with pork bellies, orange juice, and soybeans. Some in the industry, however, insist on trying to commoditize diamonds. I suppose there are premium pork bellies and VVS OJ, and I suppose, too, that there are highly qualified experts who know one pork belly from another. Why we need to transact diamond business like a commodity exchange has not been explained and certainly not been positioned in a way that industry players understand the benefit. When I first joined the jewelry industry, two experiences occurred that come to mind now. In one instance I was walking along 48th Street in New York with an industry colleague. We both were dressed in a corporately appropriate manner in navy suits, white shirts, and the requisite striped ties. We looked like we were employed by Merrill Lynch or IBM. A member of the industry, passing in
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