Integrity During a Time of Rapid Changes

The key challenge for our industry will be keeping up with the rapid pace of change and doing it with candor and transparency. We are seeing increased globalization, new technologies that affect every step of gemstone processing, and more product choice than ever before. Increasing competition requires business plans that separate fads from trends and pinpoint emerging markets. A deep knowledge of the industry is essential but so is a business strategy that is robust yet flexible enough to respond to market forces that can change direction seemingly overnight. To address these challenges, GIA has established the following priorities: Improve our responsiveness to our clients, shorten turnaround time in our laboratories, disseminate our research more widely to help the public and the industry keep abreast of new treatments and synthetics, develop educational programs in a variety of m

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