Inside the Same-Sex Marriage Market: Real-Life Couples Tell All

Real-life same-sex couples dish about their engagement jewelry buying experiences: what they liked, what they didn’t like, and what kind of products appeal to them. (Hint: There’s no such thing as “gay jewelry.”) “Hi, I’m gay and getting married—do you have a problem with that?” was the question Brendan Kelly, an advertising executive based in New York City, asked every potential vendor while planning his wedding with partner James O’Connell in 2012.  It was a probe engineered to weed out companies that didn’t support marriage equality—which had passed only the year before in New York. To his relief, “not one person answered ‘yes.’?”  But the process of planning for his nuptials “was loaded with hesitation,” Kelly says. “Our wedding was the first gay wedding either of us had ever attended. And we didn’t know who was going to be happy for us and

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