Innovative Retailer: Scott Slobotkin of David Jay Jewelers

A Pennsylvania store owner raises the bar for PR-seeking jewelers everywhereTo call David Jay Jewelers president Scott Slobotkin “media savvy” is certainly a compliment, but it’s also a bit of an understatement. Take, for example, the recent gift-card exchange he hosted at his Warrington, Pa., store: During the holiday season, Slobotkin took a page from sites like and ­, offering customers the chance to swap gift cards from any retail outlet—in any denomination—to use toward a jewelry purchase at least three times the value of each exchanged card. Naturally, the promotion garnered huge amounts of local media coverage, which ­Slobotkin and his public relations firm then parlayed into SEO-rich content for his blog, David Jay Jewelers’ website and Facebook page, and even YouTube. Spreading the word about his store isn’t just ­Slobotkin’s

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out