She’s scaled the Heights, and Trish Roberson is still movin’ on upStore owners do all sorts of things to appeal to broader demographics, but few uproot their three-decades-old location in the midst of a recession. In October 2008, Trish Roberson left the Heights—the affluent area of Little Rock, Ark., that Roberson’s Fine Jewelry had called home for 25 years—and settled into a less-proven but rapidly growing neighborhood. The move has earned her local business and industry accolades and awards, but what means even more to her is the recognition from her customers. Roberson’s is being touted as a business to watch. And for a retailer that’s been around for more than a generation, that’s saying something. What made you completely revamp your business model at the start of the economic downturn? Our building was starting to show signs of age; we tried several facelifts
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