Innovative Retailer: Roberson’s Fine Jewelry

She’s scaled the Heights, and Trish Roberson is still movin’ on upStore owners do all sorts of things to appeal to broader demographics, but few uproot their three-decades-old location in the midst of a recession. In October 2008, Trish Roberson left the Heights—the affluent area of ­Little Rock, Ark., that Roberson’s Fine Jewelry had called home for 25 years—and settled into a less-proven but rapidly ­growing neighborhood. The move has earned her local business and industry accolades and awards, but what means even more to her is the recognition from her customers. Rober­son’s is being touted as a business to watch. And for a retailer that’s been around for more than a generation, that’s saying something. What made you completely revamp your business model at the start of the economic downturn? Our building was starting to show signs of age; we tried several facelifts

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