Innovative Retailer: Debbie Klein of Art + Soul in Boulder

Debbie Klein, owner of the fine jewelry and art outpost Art + Soul in Boulder, Colo., had been planning to redo her 3,000-square-foot boutique for years. Then, during a shopping trip with her adult stepson, a 20-something police officer, renovation inspiration struck. “He had been going to a big-box store looking at an engagement ring for his girlfriend for, like, three months—as guys do,” she recalls with a laugh. “Eventually, he asked me to come see the ring. And when we walked into this big-box store, ­everyone knew his name and was welcoming him so warmly. I thought, When he wants to buy a pair of earrings for his wife next year, this is exactly where he’ll go.” That retail experience led Klein to create a special section for Art + Soul during a recent top-to-bottom renovation. The shop-in-shop, called Soulmate, exclusively showcases wedding and commitment ­jewelry—

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