Innovative Retailer: Charleston Alexander Diamond Importers’ John Sabet



This D.C. diamond guru is proof that video didn’t kill all the radio starsBefore John Sabet could sell to political power brokers in D.C., he knew he had to get to know the industry’s diamond brokers, so he set off to get a diamond education that would position Charleston Alexander Diamond Importers as the area’s largest source of loose diamonds and bridal jewelry. Confident that approach would translate into sales, in 2003 he embarked on an ambitious expansion plan. Today, his operation is poised to realize $50 million in annual revenue. Something of a contrarian, Sabet places heavy emp
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