Industry Responds to Terrorist Attacks

The U.S. jewelry, gem, and watch industries responded quickly to aid the victims of the Sept. 11 terrorist attacks on New York City and Washington, D.C. Many lost friends and acquaintances in the destruction of the World Trade Center in New York and plane crashes at the Pentagon and in Pennsylvania. Meanwhile, retailers are worried about consumers' willingness to buy in a time of national crisis. Numerous companies and groups acted immediately to aid the bereaved and injured. At least 15 watch companies formed "A Time to Aid" to raise up to $250,000 for the American Red Cross Disaster Relief Fund, says organizer Mitchell Caplan, president of Daniel Mink (U.S.). Jewelers of America and Manufacturing Jewelers & Suppliers of America (MJSA) compiled lists of charities for members to support. MJSA also listed suppliers of patriotic jewelry at The Gemological Institute

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