Indian Jewelry Brand to Open Stores in the U.S.

India’s largest jewelry brand, Tanishq, plans to open stores in the United States.

The company’s Bhuwan Gaurav confirmed published reports that the company, which is not a sightholder, will open stores, beginning in New Jersey and Chicago. While reports said the company planned a 10-store chain, Gaurav said it could be “more than that.”

“It is still very early days for our initiative,” he said. “We are in the process of finalizing our plans for the United States.”

Tanishq would be the second Indian company recently to get involved in U.S. retail. Earlier this year, India’s Gitanjali purchased 97-store-chain Samuels and said it plans other acquisitions.