Independent Jewelers Organization Hosts Fall Show in Reno

The Independent Jewelers Organization's Fall Buying Show in Reno, Nev., held July 13-17, had a registration of 454 member stores, an increase of almost 7% over last year's figure. Also attending were 42 new member jewelers and 12 guest member stores (two of which joined the group half an hour into the opening ceremony). Eleven new vendors exhibited for the first time, including A & Z Pearls, Los Angeles, increasing wholesaler participation to 175 companies. The opening cocktail reception drew "well over 1,000 attendees," according to IJO chairman Richard Swetz, and another large group turned out for the general session the following morning. Marketing guru Robert Stephenson was the keynote speaker. Traffic on the show floor kept most vendors busy writing orders. Numerous changes were instituted at this year's show. Swetz informed members that their annual minimum purchase requi
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