Employing the right people means everything to Bryan Moeller.  The manager of Edina, Minn.–based R.F. Moeller Jeweler—one of the 65-year-old family-owned company’s three retail locations in the Twin Cities area—Moeller knows employees influence his brand’s public standing. Friendly, knowledgeable, and capable team members can heighten the store’s credibility, while unfocused or abrupt employees can threaten sales and relationships. That reality spurs Moeller’s emphasis on interviewing, which allows him to carefully examine a potential hire’s personality, acumen, and character. It’s a time-consuming process, he admits, but vital to the shop’s success. “Hiring is not something we can afford to get wrong,” Moeller says.   Given how crucial a skilled, cohesive team is to a jewelry store’s success, JCK asked veteran retailers around the country