In good Faith

Religious medallions and charms are a mainstay for many jewelers. Often these are the first pieces of jewelry a young girl (or boy) receives. Crosses and Stars of David are the most common symbols in religious jewelry design. But inventories are beginning to reflect the fact that customers’ spiritual beliefs and symbols are becoming increasingly diverse. While the majority of Americans (87%, according to 1996 figures from the Princeton Religion Research Center) do come from a Judeo-Christian background, 5% prefer other faiths. And while early 20th century immigrants were eager to assimilate into U.S. culture, those of today are more likely to retain their own customs and hold to their Moslem, Buddhist, Confucianist, Jain, Hindu, Sikh or other religious beliefs. This opens new sales opportunities for jewelers who stock appropriate designs and keep in touch with gift-giving occasions

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