I’m Ready For My Close-Up…

Have you looked at any consumer magazines lately? Of course not... what am I thinking? It's December and jewelers are far too busy to sift through the pages of Town and Country, Elle, Vogue, Vanity Fair, W and other such missals for the affluent. However, you may owe these magazines a debt of gratitude for your busy counters and ringing phones. Never in my years covering the jewelry industry have I seen so much jewelry in the editorial and advertising sections of these magazines. Jewelry has caught on like wildfire among the periodicals read by your affluent customers. The cynical among us know the more consumer magazines woo jewelry advertising dollars, the more pressure is put on the consumer editors to cover it on their pages. But cynicism aside, I think the trend to cover jewelry up close and personal is larger than that. Amazing as it may seem, fashion editors have finally awake
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