Illinois Jeweler Bob Woolsey Makes Rest Stop Proposal Assist

Bob Woolsey wants to help 1 million men pull off the perfect proposal—one rest stop at a time1. What has been your most memorable sale?She came in wearing ripped jeans and a Ratt T-shirt. She had a $7,000 black opal that she wanted to mount in a pendant. She’d been to every store around us and no one had taken her seriously. One of our associates who was really into gems almost fell over when she saw the opal, saying it was the coolest one she’d ever seen. We made a pendant for it; it wasn’t a huge sale. Then the customer filled out a wish list and her husband came back and bought everything on it, and a bunch of Swiss watches for all the employees in his company. She continued to be a huge client. She came in one day before a cruise and bought a $50,000 necklace. It was a classic case of not judging a book by its cover. And I think in our industry, we tend to judge a book by its

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