IJO Hosts Spring Show in Dallas

Some 403 member stores—slightly fewer than the number at last year's spring show in Savannah, Ga.—attended the Independent Jewelers Organization Show, held Feb. 16-20 in Dallas. Several new vendors, including Mayers, joined the buying group, and popular presenters Janice Mack Talcott (Performance Concepts) and Mike Buley (Jewelry Ads That Work) returned to educate jewelers. IJO has an exclusive agreement with the Diamond Promotion Service regarding its new three-stone diamond jewelry campaign. "Only IJO members can use the DPS's 'When Words Are Not Enough' phrase for ads highlighting this merchandise," says IJO owner Richard Swetz. Vendors cooperating with IJO and the DPS for this venture include Jose Hess, the Atomic Design Group, I. Gansky & Co., Leddel International, and Philip Wolman & Co. In the buying room, a variety of fine jewelry was available. Vintage Creations

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