The consumer media campaign of the International Gemological Institute (IGI) is included in the Holmes Group’s “100 Best Public Relations Programs of 2003” publication, which was released in the fall of 2004.
IGI’s consumer media outreach campaign was selected from over 1,600 submissions. It is one of 10 campaigns highlighted in the marketing consumer products section of the publication along with programs from Procter & Gamble, Nestlé Purina and Nintendo.
IGI secured over 75 million positive consumer media impressions in 2003 in a wide array of media outlets. These placements educated consumers on topics such as how to safely shop for fine jewelry, the need for adequate insurance, and how IGI certification provides peace of mind.
IGI provides the fine jewelry community and consumers worldwide with a broad range of services including diamond grading reports, colored stone reports, and identification and appraisal reports.