Icing on the Cake

Let Them Eat Cake: Marketing Luxury to the Masses—As Well as the Classes draws on author Pamela Danziger’s 20 years of experience studying the luxury market. Danziger has uncovered new trends in luxury, and she offers retailers and other marketers strategies to capture the luxury customer at any point in the pricing spectrum. Danziger is the president and founder of Unity Marketing, a consulting firm in Stevens, Pa., that closely follows the luxury market. She also has written Why People Buy Things They Don’t Need: Understanding and Predicting Consumer Behavior (Dearborn Trade Publishing, 2004) and is working on a new book on shopping behavior expected to hit the market this fall. Unity Marketing publishes many studies on various segments of the luxury market—including jewelry—and Danziger is a noted speaker and editorial contributor called on by many publications for her exp
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