ICA Ponders Its Role

Participants at the International Colored Gemstone Association's ninth biennial congress looked not only at gemstones but also at the future role of the only organization that brings together miners, cutters, manufacturers, distributors, and dealers. The congress, held in Sydney, Australia, April 29-May 3, included panel discussions and lectures by marketing experts. Marketing guru Bob Pritchard delivered a consumer-oriented presentation called "Marketing Gemstones and the Electronic Network," which triggered lively discussions about the required ICA approach toward various levels of the market. Other catalysts for discussion were presentations by Richard Orbach, owner of the New York-based colored gemstone Internet marketer Cherrypicked.com, who lectured on "Selling Trust: The Ethical Representation of Gemstones Online"; and Eric Braunwart of Columbia Gem House Inc., Vancouver, Wash

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