“I Love My Job”

The sentiment expressed above is shared by nearly 40% of the 200 jewelers taking part in a recent JCK poll. Another 22% said being a jeweler is “more fun than it’s ever been,” and 26.9% agreed with the statement, “I’m just as satisfied as I was when I started out.” In all, more than 91% of respondents gave a thumbs-up when asked about job satisfaction. Their happiness was hard-earned. Most jewelers attributed their success and contentment to continued education, and many said they had deliberately reshaped their businesses. Gary Lord, owner of Sierra Moon in Auburn, Calif., a shop with four full-time jewelry designers, decided five years ago to farm out his store’s repair work. “I realized we were spending 60% of our time on repairs, which accounted for 9% of sales. The battle against the clock was never-ending. I didn’t go into this business to be a bench mechanic. I

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