Hublot Launches TV Channel

Swiss luxury watch brand Hublot Geneve launched its own 24-hour television channel—Hublot TV—in June. It's the first TV channel devoted exclusively to a watch brand. The endeavor is not only a first in the watch industry but also in the luxury goods sector in general. The TV channel is accessible on Hublot's year-old Web site, Hublot TV was officially unveiled by Jean-Claude Biver, Hublot S.A.'s chief executive officer, on June 5 in Las Vegas at the Financial Times Luxury Summit, where he was a guest speaker. “This is available to everyone and anyone,” Biver told JCK. No password or fee is necessary. The Hublot channel is on around the clock, seven days a week, with full-screen vision and image quality, “which can be run directly from the Web site and viewed anywhere in the world,” said a company announcement. Unlike commercial or cable TV, it offers a

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