How Windows Can Be a Boon to Your Store’s Bottom Line



Solari & Huntington has sat at the corner of Main and Fairview in Park Ridge, Ill., a suburban community on Chicago’s northwestern tip, since 1986. But one morning last summer, a bevy of bathing beauties from the Roaring ’20s filled its windows. Modeled after the Thorne Miniature Rooms at the Art Institute of Chicago, where 68 models provide an intimate snapshot of European and American interiors over the last five centuries, Solari & Huntington’s windows feature figurines in flapper-era swimwear, curtains pulled back for a theatrical view. In one vignette, a woman sunbathes; in another, children frolic near a makeshift coastline. The shop’s custom jewelry is woven into each scene, including one in which pearls bubble forth from a treasure chest. “We’re an artistic business, so the more dynamic and eye-catching our windows, the better,” say
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